Grubhub is an after work pop–up supper club where customers make their supper using the kitchenware of Lakeland. The pop–up has a fun, hip–hop tone of voice to encourage a younger demographic. The event is at Spinningfields in Manchester to bring the brand to the demographic and to demonstrate how great the kitchenware of Lakeland is in a hands–on way. The event is themed each day of the working week offering different gadgets. There are posters and street advertising to advertise the event, a website to buy tickets with a mobile notification of purchase. Branded items and packaging at the event and a follow up email to offer customers a discount on the gadgets they used on the day.