Form Venue Identity

'Form' is an exhibition venue which reflects Zaha Hadid’s organic, fluid style and interlocking block forms. The linear layers are reminiscent of the lines created on a potters wheel when creating the pottery in Marrakech and the angular sections indicate the interlocking forms of traditional tiles. The linear logo then adapts to different environments around the venue – expressive forms for music festivals, amphitheatre indications and way-finding. The colour palette stands out amongst the clay buildings in Marrakech and are used consistently throughout print and digital platforms.

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